中国欧盟经理人协会 EU-China Managers Association

Dear Fellow EUCMA Members,

I am happy to announce the release of my new book "Doing Business in China".

While Western markets are shrinking, China offers an extraordinary new opportunity for businesses looking East - but the mechanics of doing business in China remain complicated and elusive. This book shows businesses how to break through and take advantage of a booming growth economy with 1.3 billion potential customers. The author explains the ins and outs of local business customs, practices and procedures and describes all the different aspects of a successful business development in China, including; how to assess the market; how to negotiate with Chinese partners; which structure to set-up; and, how to recruit and manage effectively in the region.
• Doing Business in China
• Paperback: 180 pages
• Publisher: Management Books 2000 Ltd
• ISBN-10: 1852525908
• ISBN-13: 978-1852525903
• Available from www.amazon.co.uk (http://www.amazon.co.uk/Doing-Business-China-Benoit-Ams/dp/1852525908/re...)

Kind Regards,

Benoit Ams,
Consultant- Trainer- Author.